We usually get the phone call when the spouse is getting up 5-10 times a night to help their partner. They are ready to crash as no one can do that 7 nights a week (no quality REM sleep that a body needs). With Friendly Beds, the person is able to reposition themselves and go right back to sleep or get themselves in/out of bed easier for nighttime bathroom visits. Most importantly the spouse is able to get a full nights sleep again (common comment is "I got the best sleep I have had in years").We enjoy the "happy spouse" calls we get after our product is in use since it changes people's lives.